If you've been browsing dog treats in Canada, two names keep coming up for pet owners who want clean, natural ingredients without the fillers: Fare Game and Crumps' Naturals. Both are proudly Canadian brands, both use minimal ingredients, and both have loyal fans at our North York store. But they serve different dogs — and different owners. This guide breaks down exactly how they compare so you can pick the right treat for your pup in 2026.
Fare Game leans into wild, novel protein sources — think bison, venison, and rabbit — making it a standout choice for dogs with food sensitivities or owners pursuing limited ingredient diets. Crumps' Naturals is the workhorse of Canadian training treat culture: their sweet potato and beef liver chubs are practically a Toronto dog-park staple. Both are available at Ashario Pets at 1111A Finch Ave W, Unit 2, North York — open 7 AM to 11 PM, every day of the year.
Key Takeaway: Fare Game is the stronger pick for dogs with protein sensitivities or owners looking for wild, novel-protein toppers. Crumps' Naturals wins for high-volume training sessions, everyday rewards, and budget-conscious shoppers who still demand quality ingredients.
What Makes Fare Game Dog Treats Unique in Canada?
Fare Game is a Canadian brand that focuses exclusively on single-ingredient or minimal-ingredient treats made from wild-harvested and free-range proteins rarely found in conventional pet products. The brand's entire identity is built around novel protein sources — proteins that many dogs have never encountered before, which is exactly why veterinary nutritionists and allergist vets recommend them for elimination diets and food sensitivity management.
Wild proteins like bison, venison, rabbit, and elk carry a naturally different amino acid and fat profile than farmed chicken or beef. Fare Game's treats are typically air-dried or dehydrated at low temperatures to preserve the nutritional integrity of the protein, including natural omega-3 and omega-6 fatty acids that support coat and skin health. A typical Fare Game single-protein chew delivers approximately 70–80% crude protein on a dry matter basis, with fat content ranging from 5–15% depending on the species used.
From a life-stage formulation perspective, Fare Game treats work well across all life stages — puppies benefit from the easily digestible novel proteins, while senior dogs with developing allergies often do best on novel protein diets recommended by the Canadian Veterinary Medical Association (CVMA). The limited ingredient approach also makes label-reading straightforward: you know exactly what you're feeding.
Our team at Ashario Pets recommends Fare Game particularly to customers whose dogs have been through food sensitivity testing or are currently on an elimination protocol. The wild protein sourcing means the risk of cross-reactivity with common allergens like chicken, beef, and pork is significantly reduced.
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Fare Game Wild Protein Dog Treats
Perfect for dogs with food sensitivities or owners who want novel-protein toppers and training rewards with a clean, minimal ingredient list.
Browse Dog Treats at Ashario Pets →What Makes Crumps' Naturals Dog Treats a Canadian Classic?
Crumps' Naturals has been a fixture in Canadian pet stores for years, and as of 2026 it remains one of the most trusted training treat brands among professional dog trainers and pet owners across the GTA. The brand's philosophy is straightforward: real, recognizable ingredients, dehydrated to lock in flavour and nutrition, with no artificial preservatives, colours, or flavours.
Their lineup includes sweet potato chews, beef liver treats, mini trainers, and their iconic "Plato" style chubs — soft, pliable, and easy to break into pea-sized pieces for rapid-fire training sessions. The soft texture is a genuine differentiator. In our store, we see customers specifically ask for Crumps' when they're working on recall, loose-leash walking, or anything requiring 50–100 repetitions in a single training session.
Nutritionally, Crumps' Mini Trainers (beef liver variety) deliver approximately 28–32% crude protein with a fat content around 10–14%, making them calorie-moderate and well-suited to training without overshooting your dog's daily kcal budget. Their beef liver treats weigh in at roughly 2–3 calories per piece in the mini size, which is ideal for keeping treat calories under 10% of total daily intake — a benchmark endorsed by the American Kennel Club (AKC) for weight management during training.
Crumps' products also meet AAFCO complementary feed standards, meaning they're designed as supplemental treats, not meal replacements. The dehydration process preserves natural flavour without requiring added salt or sugar — two ingredients that should raise flags on any treat label.
Fare Game vs Crumps' Naturals: Side-by-Side Comparison
Here's how the two brands stack up across the key factors Canadian dog owners care about most — protein source, use case, texture, and ingredient philosophy.
- Protein Source — Fare Game: Wild-harvested novel proteins (bison, venison, rabbit, elk). Crumps' Naturals: Conventional farmed proteins (beef liver, chicken, sweet potato).
- Crude Protein Content — Fare Game: ~70–80% on dry matter basis (single-ingredient chews). Crumps' Naturals: ~28–32% crude protein (mini trainers, soft treats).
- Fat Content — Fare Game: 5–15% depending on species. Crumps' Naturals: ~10–14% (liver-based trainers).
- Texture — Fare Game: Firm, chewy, air-dried. Crumps' Naturals: Soft and pliable, easy to break into micro-pieces.
- Best Use Case — Fare Game: Food toppers, long-reward chews, elimination diet treats, novelty rewards. Crumps' Naturals: High-repetition training, recall work, everyday rewards.
- Ingredient Count — Fare Game: 1–3 ingredients (limited ingredient by design). Crumps' Naturals: 3–6 ingredients (still minimal by industry standards).
- Suitable for Allergies — Fare Game: Yes, ideal for novel protein elimination diets. Crumps' Naturals: Less ideal for beef/chicken allergies (main proteins), but sweet potato SKUs can work.
- Made in Canada — Both brands: Yes. Both are Canadian-made. See our made in Canada pet products guide for more Canadian brands.
- Available at Ashario Pets — Both brands: Yes. Browse the full range in our dog treats collection.
Which Is Better for Training Treats?
For high-frequency, high-repetition training sessions, Crumps' Naturals is the more practical choice. The soft, moist texture means dogs can consume a piece in under two seconds — critical when you're marking and rewarding 80 times in a 15-minute session. Fare Game's firmer, air-dried format takes slightly longer to chew, which interrupts training rhythm.
That said, for dogs who have been on a limited ingredient diet or are working through a food sensitivity protocol, Fare Game wild protein treats can be used as the high-value "jackpot" reward — the one treat that only comes out for breakthrough moments. Because the protein is novel and the flavour is intense, many dogs respond to Fare Game with noticeably more enthusiasm than they do to everyday training treats. Pet owners tell us this is especially useful for stubborn dogs or those who have gone "treat-blind" to standard chicken or beef flavours.
The practical recommendation from our nutrition team at the North York store: use Crumps' Mini Trainers as your everyday training treat (2–3 calories per piece, soft, fast), and keep Fare Game wild protein treats as your jackpot rewards or as a food topper to add novelty protein variety to meals.
Which Is Better for Food Toppers?
Both brands work as food toppers, but Fare Game wins this category. Their single-ingredient chews can be broken or crumbled over dry kibble or mixed into raw food to add a burst of novel protein and natural flavour — a technique that's especially helpful for picky eaters or dogs transitioning between food formats.
When used as a topper, Fare Game's high protein density (approximately 70–80% crude protein dry matter) means a small amount — even 5–10g per meal — adds meaningful nutritional value without significantly inflating calorie intake. For a 15 kg dog eating roughly 600–700 kcal per day, a 5g crumbled topper from a high-protein wild chew adds approximately 15–20 kcal, well within acceptable supplemental limits.
Crumps' soft chubs can also be crumbled over food, but their softer texture and moderate protein content make them a flavour enhancer more than a protein booster. Both approaches are valid — it depends whether you want nutritional value or just palatability improvement. Research published via NCBI/PubMed on palatability-enhancing feeding strategies for dogs confirms that novel protein introduction can significantly improve food acceptance in finicky eaters.
Are These Treats Right for Dogs with Allergies or Sensitivities?
If your dog has a confirmed or suspected food sensitivity, novel protein treats like Fare Game are a safer choice during an elimination diet trial. A proper elimination diet requires feeding a protein your dog has never consumed before — this is where wild proteins like bison or venison are genuinely clinically relevant, not just a marketing angle.
Always consult your veterinarian before beginning an elimination diet protocol. Your vet can confirm whether a novel protein diet is appropriate, recommend duration (typically 8–12 weeks of strict novel protein feeding), and advise on whether the guaranteed analysis of treats being used is compatible with your dog's broader nutritional plan.
Crumps' sweet potato chubs are a reasonable option for dogs with common protein allergies (chicken, beef) since they are primarily plant-based. However, always check the full ingredient list for any cross-contamination warnings or secondary protein sources before giving them to a dog on a strict elimination protocol.
Shop the Brands Mentioned in This Article
Find Fare Game, Crumps' Naturals, and other premium Canadian dog treats in person at our North York store (1111A Finch Ave W, Unit 2 — open 7 AM to 11 PM daily, 365 days/year) or browse dog treats online →.
GTA delivery available via Uber Eats, DoorDash, and SkipTheDishes. Free in-store pickup in North York.
Frequently Asked Questions: Fare Game vs Crumps' Naturals Dog Treats Canada 2026
Are Fare Game and Crumps' Naturals both Canadian-made dog treats?
Yes. Both Fare Game and Crumps' Naturals are Canadian pet treat brands. Fare Game sources wild-harvested proteins from Canadian wildlife, while Crumps' Naturals produces their dehydrated treats using ingredients sourced in Canada. As of 2026, both brands remain proudly Canadian-made, which is why they're featured in our made in Canada pet products collection at Ashario Pets.
Which dog treat is better for training: Fare Game or Crumps' Naturals?
Crumps' Naturals is generally better for high-frequency training because of its soft, moist texture that dogs consume quickly — allowing trainers to maintain rhythm during rapid-repetition sessions. Each Crumps' mini trainer piece delivers approximately 2–3 calories, keeping treat-to-meal calorie ratios manageable. Fare Game wild protein treats are better suited as jackpot rewards during training, or for dogs who have gone unresponsive to conventional treat flavours.
Can I use Fare Game treats for a dog on an elimination diet?
Yes, Fare Game's single-ingredient wild protein treats — such as bison or venison — are well-suited to elimination diet protocols because they introduce novel proteins that most dogs haven't encountered in commercial pet food. Novel protein diets are a standard veterinary recommendation for diagnosing food sensitivities. Always confirm your specific elimination diet plan with your veterinarian before introducing any new treat, including Fare Game. You can also explore best pet food for specific needs on our website for more sensitivity-related guidance.
Where can I buy Fare Game and Crumps' Naturals in North York or Toronto?
Both Fare Game and Crumps' Naturals are available at Ashario Pets, located at 1111A Finch Ave W, Unit 2, North York, ON M3J 2P7. The store is open 7 AM to 11 PM daily, 365 days a year, including holidays. You can also reach us at +1-647-564-4433, or order for delivery across the GTA via Uber Eats, DoorDash, SkipTheDishes, Instacart, and Fantuan. Browse our full dog treats collection online.
How do I use Fare Game treats as a food topper for picky dogs?
Crumble or break Fare Game air-dried chews into small pieces and sprinkle over your dog's regular dry kibble or raw food. For a medium-sized dog (15–20 kg), a 5–10g serving of crumbled Fare Game treat adds approximately 15–25 kcal and a high-protein flavour boost that can significantly improve meal acceptance. This technique works especially well when transitioning dogs between food brands or formats. Browse our full dog food and treat selection for pairing ideas, or visit our dog wellness needs page for feeding guidance.
Ashario Pets is a premium pet supply store located at 1111A Finch Ave W, Unit 2, North York, Ontario, M3J 2P7. Open 7 AM to 11 PM daily, 365 days a year. We carry 79+ brands of dog and cat food, treats, supplements, toys, and accessories — including Canadian brands like Fare Game, Crumps' Naturals, Orijen, Acana, Open Farm, and Big Country Raw. GTA delivery via Uber Eats, DoorDash, SkipTheDishes, Instacart, and Fantuan. Call us at +1-647-564-4433 or visit ashariopets.ca. Explore our top pet product brands in Canada and read more on our dog blog.