SquarePet

 After receiving both his undergraduate degree and master’s degree from Texas A&M, Peter Atkins went to work for Ralston-Purina. In the early 1990s, he co-founded Natura Pet Products. Peter helped pioneer pet food industry changing innovations including the use of fresh meats, fruits and vegetables in dry pet food formulas, the use of probiotics and prebiotics, the use of chondroitin sulfate and glucosamine, novel protein formulas using exotic meat sources including kangaroo and ostrich, and created the first true limited ingredient diet. Most notably, Peter created the very first high-meat, low-carbohydrate, dry pet food, made without grains.

Peter’s decades-long career in the pet food industry revolved around his belief in creating quality pet foods with an emphasis on health and natural ingredients. After taking a hiatus from the pet food industry, Peter and his wife, Nancy, decided to join forces to once again develop innovative pet foods that elevate the overall quality of the industry.